tinylearner, a fast-growing e-commerce brand for Montessori-inspired learning cards, partnered with xlr8 to transform their social media presence into a scalable sales channel. With limited resources, the team needed to maximize reach, attract new parents beyond their existing audience, and drive conversions directly from organic content.
+78% revenue growth in 3 months driven by higher visibility on Instagram and Pinterest.
38 times more impressions reaching non-followers and generating a steady flow of new followers.
Automated content engine freed up valuable time while maintaining brand consistency and quality.
Nina Hoffmann, CEO tinylearner
Why tinylearner wins with xlr8
tinylearner creates Montessori-inspired posters, contrast and learning cards for babies and toddlers, designed to support development through play. While parents loved the products, spreading the word online was a challenge. Social media posting was irregular, and building a professional brand presence across Instagram and Pinterest often felt overwhelming for the small team.
That’s when they turned to xlr8.
The setup was quick: within days tinylearner had a steady stream of on-brand content tailored to their voice and target audience. Together, the teams worked through brand storytelling, content pillars, and creative formats always optimized for parents discovering products on social media.
The impact was immediate: tinylearner’s monthly impressions grew 38x, reaching both followers and non-followers alike. This expansion beyond their existing bubble brought new parents into the funnel, resulting in +78% sales growth in just three months. Engagement and reactions doubled, website conversions increased, and inbound messages from interested customers and retail partners picked up.
The collaboration also opened doors to new channels. Pinterest, long considered but never launched, went live in a matter of clicks with xlr8. Posts were automatically adapted to fit, allowing tinylearner to test and scale quickly without extra effort.
“Before xlr8, social media was inconsistent and time-consuming. Now it’s a growth lever that brings in sales and new followers every week. The process is clear, fair, and the results feel completely true to our brand.” – Nina Hoffmann, CEO tinylearner
By providing automation, strategic guidance, and a reliable stream of personalized content, xlr8 turned Instagram and Pinterest into tinylearner’s #1 organic growth channels.